How is data visualization influenced by our cognitive processes?

We see plenty of data visualization every day, on newspaper, billboard, smartphone, etc. Information about politics, culture, business is rapidly converted from numeric data to graphic images like bar charts, scatter plots, maps, networks etc. The goal of visualization is to aid our interpretation of data by leveraging the visual system of human beings to recognize patterns, trends, and identify outliers (Heer, 2010). When designing the visualization of data, what